We closed the year out with an intimate gathering of the industry’s best for PacSun’s second annual Common Threads event. Stationed at the MOCA in Downtown Los Angeles, the multifaceted creative space hit capacity as 500 guests including Nyjah Huston, Rob Dyrdek, and a handful of attendees spilled into the museum to slam a few down and prep for a night that will go down in the books.
With drinks in hand and DJ Them Jeans on deck, attendees were free to bounce between a full exhibition of works or steal a memory from the evening in our Instagram Photobooth. The only thing worthy of capping off the night lied in the highly anticipated performance by none other than Pretty Flacko, A$AP Rocky. Without fail, the Harlem rapper lit the crowd with a series of our favorite tracks the kept the building buzzing hours into the night.
There’s no denying local talent, unique style, or a fresh perspective on the otherwise established vibe of the California surf industry. For some who grew up listening to death metal by morning and catching waves under the dying sun, being a walking, or surfing, contradiction was a way of life. Thus enters OurCaste; a small collective of Southern California creatives who are pioneering surf’s new punk aesthetic. But it’s not all black tees and pissed off looks for these guys. OurCaste showcases itself as a well balanced portrait of creative possibilities, care-free enthusiasm, and a perfectly healthy amount of devil-may-care attitude. Comprised of surfers, skateboarders, artists, designers, photographers, and adventurers alike, OurCaste is as fresh and aspirational as they come.
Since the brand’s inception, Hurley has touched ground on a steady series of projects within the fashion, art, music and surf world –all proving to be monumental within the industry we thrive in. This year alone, the development and expansion of Hurley’s H2O program has served as a gateway to many initiatives. From week long benders at the Hurley Pro to daily video captures while out in the water, our friends over at Hurley are wrapping up their latest endeavors in under 90 seconds. Check it below.
Over two decades have passed, and the first brand to combine surfing, skateboarding and snowboarding under one universal umbrella has put forth a video that captures the true essence of board-riding. Let Volcom introduce you to its recent release of “True To This” and the webisode that opens the gates to how it was made:
The way of life influenced the “Youth Against Establishment” style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released “Alive We Ride” in 1993: a film documenting the raw excitement and spontaneous creativity inhere to the lifestyle. Twenty years later, with the release of “True To This”, Volcom again captured the energy and artistry of board-riding in its purest forms. Shot on-location around the world and showcasing iconic athletes, “True To This“ is a tribute to the movement that inspired a generation and the people and places that embody the spirit today.
“Globe presents, Ice Cream. An experimental journey into the Mexican unknown. Filmed and edited by Joe G and Matt Payne, featuring Dio Agius, Staz Lindez, Katelyn Byrd, styled by Imogene Barron.
About Ice Cream: There’s a gringo in town who’s delivering icy hot vibes…Silhouetted by a monolithic mansion with rolling waves of pleasure. High atop El Patron a girl sits lost, lonely and bewildered. Beyond the horizon, a maiden approached. Their union is imminent, reborn with another. Together, the journey begins…ahhh…que’ linda.”
This last weekend, we stepped into Huntington Beach’s backyard for the 2013 US Open of Surf presented by Vans. Amid the vast crowd of locals and travelers alike, booths were peppered across the sand next to life-size art installations and a colossal size skatepark where Ben Hatchell took the win for the Vans Van Doren Invitational and Alejo Muniz and Carissa Moore were named the US Open of Surfin Champions. Check out some of the highlights below!
This past week, the streetwear and action sports industries united under one continual roof for the 2013 Agenda Trade Show in Long Beach. Giving brands the freedom to exhibit the creative force that drives their label, Agenda houses a vast number of booths for buyers to seek out. We paid a visited to our close friends staking out alongside other up and coming or established brands and thought we’d share a few highlights.
Just in case you happened to miss the news floating around New York, we have our hands full. Nestled in the heart of SoHo, PacSun is bringing you our first NYC Pop-Up Shop set to open this Memorial Day Weekend. Never mind the sky high list of exclusive brands, products and goods that will fill the shelves all summer long, the doors are expected to reel in creatives from all walks of life as diverse as the city itself. With two stories worth of innovation and unique displays, we had to give you an inside look at how we’re pulling it together. Get excited, kids. Things are about to change.
Shorts built for doing. That is what the DC Worker Shorts are all about. The At Work campaign features select styles being abused “on the job” by DC’s most physically demanding athletes, like Danny Way and Evan Smith. Built for durability, comfort and performance.
As a brand rooted in board sports, the outdoors and fashion, MAKIA’s collaboration with etnies was a perfect fit to create simple yet fashionable footwear made to be worn in the great outdoors. The collection of classic shoes includes small details, artwork and materials that draw inspiration from camping during the spring season. The ripstop nylon that tents are made of and lace eyelets from hiking hardware can be found on the etnies Barge LS shoes, while the Dapper features insoles with an image of a lakeside sunset.
Here along the SoCal coast, we know a think or two about beaches, sunshine and miles of smooth concrete, but we also know it ain’t that easy for a lot of our skateboard brethren. That’s why we ventured to Finland with the Makia crew for a taste of their Scandinavian Spring blend- equal parts urban lifestyle, countryside spirit and gratefulness for the end of another harsh winter. There in the beautifully rugged coastal landscape, we found inspiration for basic layers, warm fleece and sturdy construction. Don Brown and Natas Kaupas, on the other hand, found a playground on the seemingly unskateable rocks of the Finnish archipelago. We camped; we saw; we conquered. The result is our Spring 2013 Makia & etnies Collection. Watch, shop & enjoy! -etnies