Since the brand’s inception, Hurley has touched ground on a steady series of projects within the fashion, art, music and surf world –all proving to be monumental within the industry we thrive in. This year alone, the development and expansion of Hurley’s H2O program has served as a gateway to many initiatives. From week long benders at the Hurley Pro to daily video captures while out in the water, our friends over at Hurley are wrapping up their latest endeavors in under 90 seconds. Check it below.
As holiday slowly unravels, Rook presents its second delivery to align with the colder season. Opening its doors to a broad welcoming of teeming prints and color flares, the arrangement dips into the cut and sew family with a drop of pocketed crews, letterman jackets and long sleeve tees. Alongside new additions to the first delivery, a string of amazon and camo inspired prints parallel Rook’s signature artwork. Tap into the second wave in the latest lookbook to release for holiday 2013.
Frequently paying homage to a hefty roster of artists, AMBIG supports a sequence of influencers in the first of their Artist Series initiative. Fresh on the books is Los Angeles native creative/illustrator, Michael Hsiung.
Exploring his career path, process and philosophy, AMBIG pulls Michael’s art from ink & paper into the real world – seeking to give outsiders a shred of insight into his work. Catch a glimpse of the project both shot and curated by Hidden Notice.
An impressive roster of streetwear heavyhitters have joined forces with PacSun to unlock a full-fledged Black Out Pack in anticipation of this year’s Black Friday. The retailer enlisted Diamond Supply Co., Grizzly, Nike SB, Been Trill, Crooks & Castles, Neff & V/SUAL to produce an exclusive set of tees, sweatshirts, a beanie, and a coaches jacket draped in black on black. We also tapped renown photographer Van Styles and your neighborhood “pusha” himself, Pusha T, to give a first look at the murdered out pack before it hits our shelves on Black Friday. Get your first look at the editorial here.
Over two decades have passed, and the first brand to combine surfing, skateboarding and snowboarding under one universal umbrella has put forth a video that captures the true essence of board-riding. Let Volcom introduce you to its recent release of “True To This” and the webisode that opens the gates to how it was made:
The way of life influenced the “Youth Against Establishment” style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released “Alive We Ride” in 1993: a film documenting the raw excitement and spontaneous creativity inhere to the lifestyle. Twenty years later, with the release of “True To This”, Volcom again captured the energy and artistry of board-riding in its purest forms. Shot on-location around the world and showcasing iconic athletes, “True To This“ is a tribute to the movement that inspired a generation and the people and places that embody the spirit today.
“Globe presents, Ice Cream. An experimental journey into the Mexican unknown. Filmed and edited by Joe G and Matt Payne, featuring Dio Agius, Staz Lindez, Katelyn Byrd, styled by Imogene Barron.
About Ice Cream: There’s a gringo in town who’s delivering icy hot vibes…Silhouetted by a monolithic mansion with rolling waves of pleasure. High atop El Patron a girl sits lost, lonely and bewildered. Beyond the horizon, a maiden approached. Their union is imminent, reborn with another. Together, the journey begins…ahhh…que’ linda.”
Kendall & Kylie deliver a fresh spin on their newest assortment as they pull back the veil on their exclusive PacSun Holiday 2013 Line. Setting the tone with a new stream of high-rise denim, two-piece sets, voluminous moto jackets and a bevy of printed staples, the 16 piece collection is packaged with a fair share of graphics and prints –all suitable for the perfect mix-and-match mash-up. Dig into our favorites before their long gone!
Civil takes it to the streets in the drop of their latest holiday lookbook for PacSun. Splattered with larger-than-life verbiage in a monochromatic spectrum of color, this season’s collection branches out into a multi-dimensional world that serves as the background for quilted skirts, cut-out crops and patterned leggings. With a street-bred aesthetic and their signature, bold graphics, Civil crafts an unconventional line that remains true to their roots. Drop into the latest set below.
The digital world has been clouded with conversation spilling over Kanye West’s first solo tour in over 5 years. Throw Kendrick Lamar into the mix, and the exchange has spread like wildfire. While 35 stops sit underneath the belt of Yeezus, the country-wide tour summons a slice of controversy across blogs and social feeds, and if you’re ready for your fill, we ‘ve got it.
Today, PacSun is pulling the veil back on a preview of Yeezus Tour Merchandise that combines graphics by the legendary artist, Wes Lang. Paying homage to his rock roots, the Brooklyn-based visionary delivers a spread of three skeletal graphics on 5 unique bodies now available for men and women at select PacSun stores and online. Catch the drop before it sells out and stay tuned for bigger things to come on 11/29.
Gracing our screen for the impending days of fall is Brixton’s Holiday 2013 Collection. Channeling decades past in the Old West, Brixton turns our attention to a fresh concept in the delivery of their video lookbook. A heavy set of winter staples, including a poncho blanket, reversible layers and neutral twills make an appearance aside a new batch of headwear. Add the drop to your radar and prepare to lock in a steady blend of old and new.