Since the brand’s inception, Hurley has touched ground on a steady series of projects within the fashion, art, music and surf world –all proving to be monumental within the industry we thrive in. This year alone, the development and expansion of Hurley’s H2O program has served as a gateway to many initiatives. From week long benders at the Hurley Pro to daily video captures while out in the water, our friends over at Hurley are wrapping up their latest endeavors in under 90 seconds. Check it below.
As holiday slowly unravels, Rook presents its second delivery to align with the colder season. Opening its doors to a broad welcoming of teeming prints and color flares, the arrangement dips into the cut and sew family with a drop of pocketed crews, letterman jackets and long sleeve tees. Alongside new additions to the first delivery, a string of amazon and camo inspired prints parallel Rook’s signature artwork. Tap into the second wave in the latest lookbook to release for holiday 2013.
An impressive roster of streetwear heavyhitters have joined forces with PacSun to unlock a full-fledged Black Out Pack in anticipation of this year’s Black Friday. The retailer enlisted Diamond Supply Co., Grizzly, Nike SB, Been Trill, Crooks & Castles, Neff & V/SUAL to produce an exclusive set of tees, sweatshirts, a beanie, and a coaches jacket draped in black on black. We also tapped renown photographer Van Styles and your neighborhood “pusha” himself, Pusha T, to give a first look at the murdered out pack before it hits our shelves on Black Friday. Get your first look at the editorial here.
Take a bite out of our favorite look of the week as Krissy from Love You Duh takes on our Understar Lips Tee.
This winter, let your imagination run wild as we celebrate the holiday season in a display of psychedelic sights and sounds. Safe beneath our wintry layers, we’ve stocked up on new styles of Chino Joggers and our exclusive Uber High-Rise Denim for the trip. See the newest spread in our holiday lookbook and video!
Kendall & Kylie deliver a fresh spin on their newest assortment as they pull back the veil on their exclusive PacSun Holiday 2013 Line. Setting the tone with a new stream of high-rise denim, two-piece sets, voluminous moto jackets and a bevy of printed staples, the 16 piece collection is packaged with a fair share of graphics and prints –all suitable for the perfect mix-and-match mash-up. Dig into our favorites before their long gone!
Civil takes it to the streets in the drop of their latest holiday lookbook for PacSun. Splattered with larger-than-life verbiage in a monochromatic spectrum of color, this season’s collection branches out into a multi-dimensional world that serves as the background for quilted skirts, cut-out crops and patterned leggings. With a street-bred aesthetic and their signature, bold graphics, Civil crafts an unconventional line that remains true to their roots. Drop into the latest set below.
Recognized for his ode to casual menswear, Peter Sudarso, of the fashion blog The Hobbyists, ties in a branch of layers and earthy tones that lock into the current season. With our On The Byas Hoodie and Bullhead Denim at the forefront of his look, the traditional camo print compliments a hint of gray and khaki hues that continue to build fall character from head-to-toe. Take a closer look into the details from The Hobbyists.
The digital world has been clouded with conversation spilling over Kanye West’s first solo tour in over 5 years. Throw Kendrick Lamar into the mix, and the exchange has spread like wildfire. While 35 stops sit underneath the belt of Yeezus, the country-wide tour summons a slice of controversy across blogs and social feeds, and if you’re ready for your fill, we ‘ve got it.
Today, PacSun is pulling the veil back on a preview of Yeezus Tour Merchandise that combines graphics by the legendary artist, Wes Lang. Paying homage to his rock roots, the Brooklyn-based visionary delivers a spread of three skeletal graphics on 5 unique bodies now available for men and women at select PacSun stores and online. Catch the drop before it sells out and stay tuned for bigger things to come on 11/29.
Gracing our screen for the impending days of fall is Brixton’s Holiday 2013 Collection. Channeling decades past in the Old West, Brixton turns our attention to a fresh concept in the delivery of their video lookbook. A heavy set of winter staples, including a poncho blanket, reversible layers and neutral twills make an appearance aside a new batch of headwear. Add the drop to your radar and prepare to lock in a steady blend of old and new.